Hmm, I didn't major in marketing. And I just want to write books. So...why do I have to concern myself with marketing? Shouldn't my publisher(when I get one) do this for me? Did they do it back in the day? A lot of writers believe they shouldn't have to concern themselves with it. They think the publisher's job(when I get one)is to take care of this.
Publishing is a business. And the author needs to understand the business side of publishing, just as much as he/she needs to understand grammar and sentence structure. My book is super(resisting the temptation to use uber here) important to me. Not so to my publisher. Sales of my book are important to them, just not as critical as they are to me. I want my book to sell as many copies as possible.
When I do finally find a publisher, I need to be available. Building a brand is not just for non-fiction writers anymore. Blogging is building a brand. Anything that shows my public self. And there are a lot of things that a publisher won't do, that I can do to help in the sales of my books. Cafe Press is an affordable way to wear your book cover design on your t-shirt. Bookmarks are another inexpensive way you can market your book and go beyond publisher's marketing plans for your book. Because a publisher doesn't do as much as we need to do in this day and age. What say you? :)