Saturday, April 18, 2009

Does a writer need online video to promote his/her writing? This is a question that faces each of us as more and more writers feel they need a more personal and memorable way to reach out once their book is published. And it is something to think about before the book is sold. This is a way to increase trust and it makes us more credible. Writers that are already using it claim that it creates a personal connection with your audience, They also tell us that this is just another way of expanding your online presence. YouTube, TubeMogul, and UStream just to name a few, are for the most part free. They tell us that they will vastly improve our search engine rankings.

We're told that online video is much more effective than a text-only website. I learned all of this from Lou Bortone. He had an online live chat yesterday, about using this as a way of generating awareness for our books. Lou is a Branding and Video Coach, for those of you unfamiliar with him. He said that YouTube is on its way back up. And that every writer needs to consider online video.

I thought writing was about writing. I'm wondering what Poe or Hemingway or any of the GREAT writers that came before would say about all of this. I'm guessing some would love it and others would hate it. It's the times, my friends. Any comments? :)

2 comments:

  1. I'm not quite sure what you mean by online video. Do you mean book trailers? Or videos with the author talking about his/her work?
    Either way, I think that any way we can market our work is good. If it works, it works. :D

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